T-minus six days until the biggest advertising showdown of the year—and a certain high-stakes football game. If you’ve been keeping up, you already know that Chris Pratt and Chris Hemsworth will be front and center in Ray-Ban Meta’s latest campaign, showcasing the brand’s AI-powered glasses. Today, the wait is partially over as one of the two highly anticipated 30-second spots was revealed on the TODAY show.
While Pratt and Hemsworth bring their signature charm and on-screen chemistry, the commercial ups the ante with an unexpected guest appearance: Kris Jenner. Directed by Matthew Vaughn, the ad delivers a mix of humour, technology, and a $6.2 million banana that’s sure to get people talking. 🍌
Don’t miss the full campaign airing during the Big Game on Sunday, February 9, when the world tunes in for the commercials, the halftime show, and, of course, the football action. 🏈
A Perfect Rivalry: The Chrises and Ray-Ban Meta
The Big Game is all about performance, entertainment, and good old-fashioned competition—making it the perfect stage for Ray-Ban Meta’s AI glasses. Featuring two of Hollywood’s favorite action stars, Chris Pratt and Chris Hemsworth, the campaign taps into their on-screen rivalry from the Marvel Cinematic Universe.
The Plot
The ad spot revealed today kicks off with Pratt using his AI glasses to scan a famous piece of artwork—Maurizio Cattelan’s Comedian, a banana duct-taped to a wall, one of which sold for $6.2 million at auction. As Pratt admires the piece, Hemsworth strolls in, snacking on—you guessed it—a banana. A well-timed double take later, Pratt realizes Hemsworth has unknowingly eaten a multimillion-dollar work of art.
Cue the frantic search for a replacement banana, leading them to a kitchen. But as the scene widens, we discover they’re not in an art gallery at all—they’re in Kris Jenner’s home. Jenner, ever the business mogul, reacts with a deadpan, “Who eats art?” before demonstrating how to activate Meta AI with the simple command, “Hey Meta.” Her next command? “Hey Meta, call my lawyer.”
Fun Facts About the Spot
- This isn’t Meta’s first Big Game ad—the company previously showcased Meta Quest 2 in 2022.
- Chris Pratt and Chris Hemsworth, known for their comedic timing and chemistry in the MCU, were a natural fit for this lighthearted rivalry.
- Kris Jenner, the powerhouse behind the Kardashian-Jenner empire, adds a surprise twist to the ad.
- Director Matthew Vaughn (known for Argylle, X-Men: First Class, and the Kingsman series) brings his signature flair to the production.
Limited-Edition Ray-Ban Meta Glasses
To celebrate the Big Game, Ray-Ban Meta has created a limited number of two exclusive AI glasses editions (not for sale):
- Matte Black Wayfarers with gold mirrored lenses
- Matte Black Wayfarers featuring lenses in the participating teams’ colors Each pair comes with a custom laser-etched case, making them the ultimate collector’s item.
Top 5 Ways to Enhance Your Big Game Experience with Ray-Ban Meta
Whether you’re hosting a party or watching solo, Ray-Ban Meta glasses offer a new way to experience the action. Here’s how:
- Host the Ultimate Watch Party – Ask, “Hey Meta, I’m hosting a party for [team name]. What’s a themed drink and snack I can make?”
- Dive Into Real-Time Stats – Say, “Hey Meta, who wears jersey #87 on the Chiefs?”
- Find the Best Viewing Spots – Search for local sports bars with “Hey Meta, are there Philadelphia-themed sports bars near me?”
- Brush Up on Football Knowledge – Learn game rules with, “Hey Meta, what’s a two-point conversion?”
- Discover an Easter Egg – Just ask, “Hey Meta, who eats art?” for a fun nod to the ad.
FAQ: What You Need to Know
What are Ray-Ban Meta glasses? A fusion of timeless style and cutting-edge AI technology, these glasses allow users to capture moments, make calls, stream audio, and even access real-time information—completely hands-free.
How many frame options are available? Ray-Ban Meta glasses come in Wayfarer, cat-eye Skyler, and bold Headliner styles, with multiple colors and lens options.
When will the ad spots air? Both commercials will premiere during the Big Game on Sunday, February 9.
Is the banana in the ad real art? Yes! Comedian by Maurizio Cattelan is a legitimate artwork that has sparked global discussions about the nature of modern art. The one Hemsworth eats? Maybe not. 😉
Mark Your Calendar: February 9
With the Big Game just days away, the hype is real. Chris Pratt and Chris Hemsworth bring their signature charisma, Kris Jenner adds her reality TV royalty touch, and Ray-Ban Meta takes AI eyewear to the next level. Tune in this Sunday to see it all unfold in what promises to be one of the most entertaining and talked-about commercials of the night.